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The Palais des congrès de Montréal is continuing to proactively respond to the challenges the events industry is facing by innovatively adapting its services and solutions. Today, it unveils its latest strategic initiative aimed at shaping the convention centre of the future: a video and podcast studio designed for content creation as well as live and on-demand streaming. The name of the studio is: ‘’Palais Média Propulsion“, and its new state-of-the-art facilities will be made available to organizers looking to host hybrid events (both live and virtual) and to generate and capture compelling content that will drive further interactions on the web, social media and other platforms.
This innovative turnkey service will enable the Palais and its customers to seize and capitalize on the digital opportunities of events hosted at the Palais. And due to the fact that the Palais is a leading advocate for Montréal creativity, these customers will also enjoy access to a network of the city’s top production teams. Involving local firms and creatives in the content creation process will enable Québec talent to demonstrate what it can do to an international clientele. Event organizers can look forward to imaginative, agile, flexible and affordable options.
From science talks during conferences to fun informal interviews, the new studio will produce content for all tastes. The studio will also feature themed channels covering local news, sports, innovation, wellness, etc. that will provide a unique showcase for the various topics being addressed at the events happening at the Palais.
Aptly located in the heart of the city, this studio will serve as a communication hub conveying the effervescence of the Palais, widely regarded as a driver of innovation and knowledge, and a favourite venue for ideas and people to come together.
This high-tech digital studio will be run by a creative team focused on accurately ascertaining the needs of customers and driven by a desire to communicate their mission during events. Palais Média Propulsion offers myriad possibilities:
Customers will be able to choose from turnkey packages or à la carte services.
With the pandemic severely affecting major events, Palais Média Propulsion adds to Montréal’s competitive edge as our industry reopens. By fostering the onsite creation of quality content for social media consumption, the Palais is empowering organizers to reach a bigger portion of their audience, and thus help offset any lower turnouts stemming from the current global situation.
The studio becomes the latest in a series of initiatives, after the recent hybrid event packages, and the new health measures, the Palais has released to help restart events in Montréal, under a newly reinvented format.
With our new studio located in the heart of Montréal, the Palais keeps evolving and reinventing itself in order to proactively meet the needs of customers looking to broaden the reach of their event beyond the venue’s walls and all across the world. Palais Média Propulsion is a creative and flexible solution adapted to our post-COVID reality that will deliver access to exclusive content captured with the finest technology available. This undertaking will reflect Montréal’s vitality and the unforgettable experiences we deliver at the Palais, where we always actively advocate for Montréal’s unique brand of creativity!
Robert Mercure
Président-directeur général du Palais des congrès de Montréal