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Home Event planners Events Lab Biometrics and artificial intelligence at your service

Biometrics and artificial intelligence at your serviceA whole new way to measure the customer journey

RE-AK Technologies is reinventing the way that participant satisfaction and the emotions generated by events are measured. Using biometrics and artificial intelligence opens the door to new types of information and a whole new set of results.

RE-AK Technologies

The event industry is in the midst of a major transformation, and making a fully recovery depends on creating exceptional experiences. Their promise: to help you rediscover the pleasure of getting together and attending events.

RE-AK Technologies has built solid expertise in evaluating human experiences through cognitive and emotional analytics.

Using these data, RE-AK Technologies is able to:

  1. Help you understand visitor expectations
  2. Let your exhibitors know how they’re performing compared to expectations
  3. Position sponsors optimally in your niche, backed by facts and figures
  4. Guide you through the strategic decision-making process to help you carve out a place on the event scene

Contributions of the biometric approach to the evaluation of participant’s experience

In a rapidly changing industry, anticipating, understanding and improving the participant experience is becoming a central issue in event planning. Beyond surveys and other direct observations, methods that suffer from certain biases, what could be more relevant than going to the source of information: in the heart and head of the participant?

This is what RE-AK Technologies provides. By adopting a biometric approach, the Montreal-based company and member of the Palais des congrès’ Event Lab, evaluates the emotional and cognitive feelings of event participants. Brain waves, skin reaction, heart rate and facial muscle expressions are among the biosignals analyzed which, combined with a geolocation system, allow to deduce the sensory perception and the emotional state of the participant at each point and moment of his or her visit experience.

To find out more about this innovative approach, consult the results of an experimental study conducted at the Palais des congrès de Montréal.

Planning an event?

Contact Frédéric Simard > By email at [email protected] or by phone at 514 805-1309