A Palais des congrès de Montréal marketing campaign earns international distinction

The meetings and conventions world recognized the work of the Palais des congrès de Montréal at the Meeting Industry Marketing Awards (MIMA) recently presented in London. The “Numbers 1-5-52” relationship marketing and communications campaign intended for the international, U.S. and national convention markets earned the Palais the prestigious award for Best Integrated Marketing Campaign. The Palais was also shortlisted in the Best Use of Budget and Marketing Team of the Year categories.


1-5-52: Three numbers that speak volumes
This relationship marketing campaign was rolled out by the Palais in international, U.S. and national convention markets and was aimed at associations in the final stages of deciding which city would host their next event. With a limited campaign budget, the Palais set out to attract the attention of decision-makers with a creative message and design to secure a premium spot for Montréal and its main convention centre on the shortlist of host destinations under consideration. The campaign revolved around three numbers that are undisputedly Montréal, figures that contribute to the city’s brand within the convention market, i.e.:

  • 1: Montréal is the #1 host city in the Americas for international events (according to the International Union of Associations);
  • 5: Montréal has retained that top spot for five straight years (2011-2015);
  • 52: Montréal accounts for 52% of all the international events held in major Canadian cities.

The “Numbers 1-5-52” campaign was a joint effort between the Palais’ marketing and communications, business development, and research teams, and the Samarkand Design+Communication firm.

A year filled with accolades
The Meetings + Incentive Travel trade magazine recently announced the winners of their Readers’ Choice Awards. The Palais des congrès was on the list, having earned an honourable mention in the Best Venue – Central Canada category. Palais partner Tourisme Montréal was also among the readers’ favourites, with an honourable mention in the Best Destination Marketing Organization category. These recognitions are on top of the Palais winning the AIPC Innovation Award earlier this year for its Urban Agriculture Lab – a prestigious international award given by the International Association of Convention Centres (AIPC).


Two Ambassadors rewarded for their work on international scientific conferences

The Palais des congrès de Montréal and Fonds de recherche du Québec (FRQ), along with Québec’s Chief Scientist, Rémi Quirion, seized their annual exchange forum to announce the winners of the Palais des congrès de Montréal Ambassadors Club – Fonds de recherche du Québec Awards, which recognize the work of researchers actively involved in organizing international scientific conferences. Two members of the Club received a $10,000 awards, which went to:

  • Pierre Giovenazzo of Université Laval, Appointed Ambassador
    46th Apimondia International Apicultural Congress 2019
    8,000 delegates and $20.5 M in tourism revenues
  • Fiona Darbyshire of UQÀM
    27th IUGG General Assembly 2019 – International Union of Geodesy and Geophysics
    4,000 delegates and $16.3 M in tourism revenues
  • Philippe Archambault of Université Laval, Appointed Ambassador
    World Conference on Marine Biodiversity
    800 delegates and $1.5 M in tourism revenues


Rémi Quirion, Chief Scientist of Québec, with Philippe Archambault, Fiona Darbyshire, Pierre Giovenazzo and Hany Moustapha, President of the Ambassadors Club.

Titled Talking about science in 2017: Challenges and outlook, the third edition of the forum brought together more than 100 researchers, research centre managers, university administrators and members of the Ambassadors Club, who engaged in dynamic discussions and workshops in order to come up with possible actions on how to best communicate science. The forum is a joint effort between the Palais des congrès de Montréal and Fonds de recherche du Québec, organized within the scope of a partnership agreement in place since 2014.


The Palais des congrès de Montréal and McGill University’s James Clark bring a major AI conference to the city

Thanks to the hard work and determination of James J. Clark, a professor at the McGill Department of Electrical and Computer Engineering, and Director of its Centre for Intelligent Machines, and of Marc-André Gemme, a member of the Palais des congrès de Montréal’s business development team, 6,000 delegates will be converging in Montréal in October 2021 for the IEEE Computer Society’s International Conference on Computer Vision (ICCV). This major international conference, which is expected to translate into 16,800 room nights for the city’s hotels, will generate an estimated $12.7 million in tourism revenues for Montréal and Québec. This large-scale high-tech event is the 3rd artificial intelligence (AI) conference the Palais des congrès has announced in the last 3 months, news that confirms the city’s expertise and global standing in the field of AI.

A committee packed with luminaries
What tilted the balance in Montréal’s favour is without a doubt the quality of the organizing committee put together by Professor Clark, whose presence helped clinch the bid. This shows the importance of having a rich scientific program for a conference in a field as specialized as computer vision.

City emerging as an AI and ICT hub
With its world-renowned speakers, luminaries and advanced research centres, Montréal has become fertile ground and the quintessential setting for developing a topnotch scientific and professional program for ICCV delegates. In fact, the city enjoys the support of four major universities and is home to numerous centres specializing in fundamental and applied research in computer vision and machine learning, and is shaping the next generation of engineers and scientists in the field. These include the McGill University Centre for Intelligent Machines, an inter-departmental group formed in 1985 to facilitate and promote research on intelligent systems. The city can also count on the reputable expertise of the Montreal Institute for Learning Algorithms (MILA) and the Institute for Data Valorization (Ivado), both associated with Université de Montréal, the Laboratory for Imagery, Vision and Artificial Intelligence (LIVIA) of the ÉTS school of engineering, Concordia University’s Centre for Pattern Recognition and Machine Intelligence (CENPARMI), and the Computer Research Institute of Montréal (CRIM).

To learn more.


The Palais and its Lab make the list!

The Palais team is pleased to be among the 25 Event Venues and Destinations to Watch in 2018, a report published by EventMB.

Intended to help event planners discover and choose new event destinations and locations, this tool showcases venues and cities that lead the competition in certain rising trends, e.g.  human friendliness, newness and newsworthiness, and all-inclusiveness.

The Palais tops the list in the sustainability trend, and for its Urban Agriculture Lab, which has become the main showcase for experimentation and promotion of urban farming technologies and techniques in Québec. Launched in 2010, this initiative aimed a greening the Palais rooftop spaces spans 4 segments:

  • Culti-VERT, technology-driven container gardening on green rooftops
  • VERTical, urban vertical farming on scaffolds
  • Pollinating bee hives
  • Urban vineyard, Canada’s first urban rooftop vineyard


The Palais is proud of its Urban Agriculture Lab, winner of the prestigious AIPC Innovation Award presented by the International Association of Convention Centres.

EventMB, aka Event Manager Blog, has been a resource – articles, guides, etc. – for event professionals since 2007.


Montréal continuing to emerge as major AI player with two conventions coming to Palais des congrès de Montréal

The Palais des congrès de Montréal will be hosting two artificial intelligence (AI) conventions, more evidence of just how dynamically this scientific field is developing in the city. The 30th International Joint Conference on Artificial Intelligence (IJCAI) will be coming in 2021 and attract nearly 3,000 experts from all over the world. This means a total of nearly 8,400 room nights booked in Montréal hotels and over $4.5 million in tourism revenue for Québec.

Montréal was awarded the international convention, whose bid was coordinated by Marie-France Polidori of the Palais de congrès de Montréal business development team, during the 2017 edition of the event in Melbourne last August. The remarkable support from Joëlle Pineau and Doina Precup proved a determining factor in attracting this major event, made possible thanks to the committed work of the organizing committee, which consisted of representatives from Université du Québec à Montréal, McGill University – including Professor Gregory Dudek, a member of the Ambassadors Club – Université de Montréal, HEC Montréal, Polytechnique, Concordia University, and funding from Tourisme Montréal.


Renowned academics
Professor Joëlle Pineau, who teaches computer science at McGill University, specializes in robotics and machine learning. Prime Minister Justin Trudeau recently announced she will head Facebook’s new AI research lab in Montréal. Doina Precup, also a professor of computer science at McGill, will lead the Montréal office of DeepMind, a leading artificial intelligence company bought by Google in 2014.

New innovative conference announced
Determined to position Québec as an AI hub, and in order to continue to foster their respective missions, the Université de Montréal, Fonds de recherche du Québec and Palais des congrès de Montréal joined forces to create the new Forum on the Socially Responsible Development of Artificial Intelligence, which takes place November 2 and 3, 2017 at the Palais. By bringing together experts from fields ranging from pure science to the humanities and social sciences, the Forum will provide a platform for a collective discussion on the ethical and socially responsible development of AI.

Prominent luminaries expected
Keynote speakers will include Yoshua Bengio, leading world figure in deep learning, Canada Research Chair in Statistical Learning Algorithms, and author of three books and over 300 scientific articles, Joëlle Pineau, Yochai Benkler, Berkman Professor of Entrepreneurial Legal Studies at Harvard Law School, Hugo Larochelle, Google Brain Researcher, and Bryn Williams-Jones, Director of the Bioethics Program at the Université de Montréal School of Public Health. The forum will also provide the backdrop for the drafting of the guiding principles of the Montréal Declaration on the Ethical Development of AI.

Convention city
Montréal hosts more international events than any other city in North America, according to the rankings released by the International Congress and Convention Association. Shortlisted for the World’s Best Congress Centre award (AIPC) and the recipient of the highest quality standards certification in the industry, the Palais des congrès de Montréal enjoys the collaboration of leaders from various sectors, who in turn can count on the Palais’ experience and support, in order to foster the international reputation of industries that are continually evolving.


Call for applications for the IRSST-Ambassadors Club Award

PrixIRSSTThe Ambassadors Club and the Institut de recherche Robert-Sauvé en santé et en sécurité du travail are launching the IRSST-Ambassadors Club Award, to recognize researchers actively involved in attracting major workplace health and safety conventions to Montréal and organizing them.

The deadline for submitting nominations is January 31, 2018. The nominations will be evaluated by a jury made up of two IRSST officials and one representative from the Palais des congrès Ambassadors Club. The IRSST-Ambassadors Club Award will be presented during the Palais des congrès de Montréal Recognition Award Gala in November 2018.

The nomination guidelines (in French) can be found online, and Ambassadors Club members are encouraged to share this information with their respective networks.


Major conventions coming

Artificial intelligence is becoming a key sector of the Québec economy, as clearly evidenced by the conventions coming to the Palais.IAlight

Montréal and the Palais were recently chosen to host major international events such as the 30th International Joint Conference on Artificial Intelligence – IJCAI, which will bring together 3,000 delegates in 2021. Montréal will benefit from 8,400 room nights booked in hotels across the city and an estimated $4.5 M in tourism revenues. AI is a scientific field that is growing rapidly on the international scene, and several laboratories and organizations have already chosen to set up their operations in Montréal. Determined to position Québec as an AI hub, and in order to continue to foster their respective missions, the Université de Montréal, Fonds de recherche du Québec and Palais des congrès de Montréal joined forces to create the new Forum on the Socially Responsible Development of Artificial Intelligence, which will take place November 2 and 3 at the Palais.

In 2023, the Palais will have the pleasure of once again hosting the World Irish Dancing Championships. Following the success of the 2015 edition, the group of 2,500 participants will book almost 7,000 room nights in Montréal hotels, and thus help generate $7 M in tourism revenues.



5 interesting facts about the Palais des congrès de Montréal for convention planners

Convention organizers know all too well all the factors that need to be considered when planning an event, and just how long the to-do list can get. We like to keep things simple and efficient in Montréal, which is why we put together a few reasons why organizing a convention here is easy.

  1. The Palais is located in the heart of the city. This means convention organizers need not concern themselves with arranging for transportation to shuttle the delegates around, since the city’s attractions are within walking distance.
  2. Once your event is registered with the Canada Border Services Agency, your material can be customs cleared right at the Palais. No bother at the border!
  3. Our Palais team and their official and exclusive suppliers thrive on successful events. Each step is meticulously planned and executed to ensure each event exceeds its objectives. Which explains why we enjoy a 93% customer satisfaction rate for the quality of our event support!
  4. We have truly versatile event spaces. Whether you wish to present a circus performance on a terrace, configure one of our entrance lobbies into a unique meet-and-greet venue, erect a pop-up café in one of the event halls, just ask our event managers, they’ve done and seen it all! Together, you’ll discover your creativity and the possibilities are endless!
  5. The members of the Palais Ambassadors Club are luminaries in their respective fields, e.g. life sciences, aerospace, ICT. They are great resources for enriching the content of your conferences, tours and presentations.

The Palais Urban Agriculture Lab home to a vineyard

In Summer 2017, the Palais des congrès unveiled the fourth segment of its Urban Agriculture Lab, jointly with AU/Lab and Vignes en ville.IMG_2193light

The Urban Vines is Canada’s first urban rooftop vineyard and the world’s first in a northern climate. Among the techniques the vineyard is experimenting with is mixing the soil with crushed recycled glass, to study the outcome compared to the sand normally used. It’s a practical way of repurposing recycled wine bottles.

The vineyard is comprised of 80 vines and features hardy grape varieties whose popularity only stands to grow as Quebecers learn more about them. Frontenac Black (red wine), Frontenac White, Marquette (red wine) and Petite Pearl (red wine) grapes are already being cultivated in the province and have adapted to our climate. We’re looking to harvest our first grapes and start producing wine in 2020.



IRSST 2018-2019 scholarship program

The IRSST (Institut de recherche Robert-Sauvé en santé et en sécurité du travail) is now accepting applications for its 2018-2019 Graduate studies scholarship and postdoctoral fellowship program in occupational health and safety.

These scholarships and fellowships are intended for master’s, doctoral and postdoctoral candidates whose research program deals specifically with the prevention of industrial accidents and occupational diseases or the rehabilitation of affected workers.

The recipients will be able to put the funds toward their higher education goals. We invite Ambassadors Club members to share this information with potential candidates. The deadline for applications is October 18, 2017, 4 p.m.

To learn about past scholarship recipients and to consult the application guidelines, go to irsst.qc.ca/scholarships.


Source: IRSST