2011-2012 in review: A very successful year
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Here’s a roundup of figures that speak volumes about how favourable 2011-2012 has been for the Palais, in the wake of a strategic plan focused on business performance and revitalizing the customer experience:

Events hosted

  • We broke attendance records, having hosted 368 events that attracted over 657,000 participants and generated over 147,000 room night in the city’s hotels.
  • More than $200 M in economic spinoffs were generated over and above the intellectual spinoffs.

Events confirmed for future years

  • Overall, we confirmed 404 events for the coming years, up 6% over last year and nearly 27% since 2009-2010.
  • These will draw nearly 425,000 business tourists to Montréal, that’s 15% more than we attracted last year.
  • They will help generate over $333 M for the city’s economy, or 14% more than in 2010-2011.

The Palais topped off its very remarkable year by winning the very first Ulysse award in the Green Event category, last April during the Montréal edition of the Grand Prix du tourisme québecois. The award recognizes outstanding achievement in green convention planning and hosting.

* Including U.S. conventions.
** Including Québec conventions.

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